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rajia sultana
May 08, 2022
In Welcome to the Forum
One of the best ways to fill the first part of the online marketing funnel is to advertise on Google's network of partner sites, the Google Display Network (GDN). These are basically websites that show AdSense ads or websites that show ads from DoubleClick (some of the Phone Number List Google Display Network inventory is actually "unsold" inventory that no one has done location-specific purchases on DoubleClick). Semco pilot, our AdWords management software for PPC account managers, collected data throughout Q1 from beta testers and paying customer AdWords accounts; here is Phone Number List an analysis of their placements on the Google Display Network. How our data is organized To speed up placement analysis, Semco pilot's “Placement Insights” feature automatically sorts placements into over 40 categories. Google has its own categories that you can use for exclusion purposes; we assume that most customers already block porn or adult sites etc. The purpose of our Phone Number List categories is to better understand where ads are shown, for brand protection purposes and for performance analysis. Based on our user data, the sites we ranked accounted for 96% of impressions received on the Google Display Network in Q1. Why bother to categorize sites? Due to the number of sites on the Phone Number List Google Display Network, simply reviewing a placement report is a pretty futile effort for most AdWords account managers. At best, they usually look at the first few hundred clicks…then, when the number of clicks they're looking for drops to Phone Number List one or two, they stop looking any further. That's a very long line of sites. So, organizing placement reports into categories makes it much easier to gather actionable insights. Below are actual quotes from users who have reviewed our Location Information Report - these illustrate the surprises that are often uncovered: "Hey, my ads are showing on dating sites!" “Hmm…what are all these political sites?” "Whoa, why are Phone Number List my listings showing on eBay?" "What the hell are my ads doing on all these foreign language sites?" “Wow, [category] is getting really a lot of conversions. Maybe I should do a placement campaign targeting those sites and bid on them.”
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rajia sultana

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